FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

BackBay Receives Silver Award for B2B Agency of the Year

BackBay Communications selected by panel of journalists and PR experts as a B2B agency of the year BOSTON, MA – BackBay Communications, a leading financial services [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

In The News

'Strong Brand' is Vital for PE Firms

Results from our latest private equity branding survey report detailed for public relations professionals in O'Dwyers. [view article] [...] Read more

CLIENT Q&A

Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems

We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more

Blog

Brand Building More Important Than Ever for Private Equity Firms

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies to help articulate their value proposition, communicate their differentiators and demonstrate their expertise. View presentation

In The News

Private Equity Companies Using Content for Brand Building

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new focus on brand building, [...] Read more

Social Media