FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program BOSTON – [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

In The News

Industry News in Brief

Roughly 88% of the world’s 200 largest asset management firms are leveraging content marketing across distribution channels as part of their overall marketing program, according to [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

Blog

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

- Ken MacFadyen The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

In The News

Content is King in Asset Management Marketing

Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth of content marketing in asset management, says Ken [...] Read more

Social Media