FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

New Research: Content Marketing Gains Traction in Private Equity

BackBay Communications’ study finds that 63% of the top 100 global private equity firms are leveraging content to differentiate their brand in a crowded market Boston [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

In The News

Branding Tips for Private Equity

The digital age necessitates that everyone — not just organizations — build and maintain an online presence in order to achieve greater success. This is especially [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

Blog

IMPACT IN FOCUS: Must Reads – Impact sites we’re reading now

- Emily Stoermer As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent years, offering readers [...] Read more

In The News

Asset Managers Beef Up Cyber Defences as a Priority

New report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key business priorities for asset managers this year in response [...] Read more

Social Media