FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

BackBay Communications to serve as PR agency for The Economist’s Finance Disrupted Conference

Boston – The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency for its upcoming Finance [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

In The News

Agency People in Brief: Paul Lim

The Holmes Report - Former Money Magazine deputy editor Paul Lim has joined BackBay Communications as a VP. Lim will lead the firm’s asset and wealth [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

Blog

What is responsible investing? Three ways financial companies can communicate ESG effectively

- Emily Stoermer Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more

In The News

Former Money Magazine Deputy Editor Paul Lim Joins BackBay Communications

Bulldog Reporter - BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined the [...] Read more

Social Media