About

BackBay Communications is a financial services branding, content marketing and public relations specialist firm.

BackBay takes a brand-centric, content-driven, approach to developing positioning and building integrated communications programs.

BackBay provides marketing strategy, content development, creative design and multi-channel distribution to build brand awareness and credibility and drive new business for our clients.

We work with a range of financial services clients including Accounting/Advisory, Asset Management, Banks, Financial Technology, Hedge Funds, Insurance, Legal, Private Equity, Venture Capital and Wealth Management.

BackBay offers a unique combination of content and creativity. Our services include public relations, branding, website development, marketing materials, videos, advertising and social media. We are highly regarded for developing thought leadership programs for clients and for our relationships with the business and trade media. With offices in Boston and London, and international agency partnerships, BackBay serves financial services companies around the world.

BackBay is a great partner for TA Associates. BackBay has a strong understanding of the private equity business and good relationships with the media. Importantly, they share TA’s commitment to focused, strategic, high-quality work, and outstanding results.

Marcia O’Carroll, Vice President
Marketing and Communications, TA Associates

 

Awards

Expertise - Best PR Frims in Boston 2019
Boston Business Journal - 2019 Largest Public Relations Firms in Massachusetts
2019 Bulldog Award - Gold
PR Club - Bellringer
Backbay Communications #1 Ranked Boston-Based Financial Services PR Firm
The M&A Advisor Backbay Communications - Communications Firm of the year
Bell Ringer - 2018 award recipients: Backbay Communications
The Deal: Private equity league tables: Ranked Firm 2017
Bulldog Awards 2017 Silver Winner: Backbay Communications, B2B agency of the year
Intergrated Marketing Communications: Backbay Communications 2018 Honorable Mention
Expertise: Best PR Firms in Boston 2017
Expertise: Best PR Firms in Boston 2018