Senior Account Executive

BackBay Communications, a financial services-focused integrated public relations, branding and marketing firm, is seeking a Senior Account Executive for a full-time position in our Boston office. The successful candidate will be knowledgeable about financial services and have experience as a PR professional or journalist working with financial services organizations such as private equity firms, mutual funds, RIAs, insurers and financial technology providers.

We are looking for a proactive team player with a love for pitching the media, writing, developing client and media relationships and creating strategic integrated thought leadership programs. We look for people with an entrepreneurial spirit, a desire to continuously learn and an interest in getting involved on all levels to help grow our business and produce top results for clients.

Responsibilities

  • Help manage client accounts
  • Implement creative and effective integrated, content-driven communications programs for multiple clients
  • Become an expert on financial services issues
  • Provide strategic counsel and serve as client contact
  • Draft news releases, video scripts, tweets, website text, marketing materials and other content
  • Proactively pitch media on the phone and by email on client news and thought leadership
  • Actively monitor print and online news, blogs and social media to identify trends and client opportunities
  • Help manage media lists, conference lists, monthly and annual reports and identify client opportunities
  • Develop and nurture relationships with media and other influencers
  • Conduct research and interview clients to develop story pitches
  • Prepare clients for media interviews through media training and pre-interview briefings and provide support during interviews
  • Pitch clients for media tours in key markets and accompany clients on tours, as needed
  • Help develop and oversee client events
  • Manage speaking and awards programs
  • Compile monthly, quarterly and annual client reports
  • Support new business initiatives, as appropriate

Qualifications

  • Proactive, smart, friendly, professional, knowledgeable about business and economic news
  • Bachelors or Masters degree
  • Minimum three years public relations/communications agency, corporate PR or journalism experience
  • Demonstrated writing, editing/proofreading and verbal/presentation skills
  • Demonstrated ability to manage effective media relations programs
  • Demonstrated project management skills with ability to juggle competing assignments, meet tight deadlines, be proactive, own initiatives and execute to completion
  • Ability to work independently and with a team

Company Description

BackBay Communications is a strategic integrated communications firm focused on the financial services sectors, including private equity, investment management, insurance, banking and financial technology. BackBay offers a unique combination of content and creativity. BackBay’s services include advertising, branding, content marketing, events, marketing materials, websites, and PR. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. With offices in Boston and London, BackBay serves companies across the United States and Europe, and elsewhere through strategic partnerships. BackBay offers a competitive salary, full benefits package, great work environment and opportunity for advancement. Contact If interested, please send cover letter and resume to jobs@backbaycommunications.com with the subject line: Senior Account Executive.