CLIENT Q&A

Lyn Walther

Director of Shareholder Communications, Adams Funds

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Lyn Walther

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FOCUS ON ASSET MANAGEMENT:
Content Marketing:
The Three C’s to Implementation

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PRESS RELEASE

BackBay Communications Named Communications Firm of the Year by the M&A Advisor

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BackBay selected by a panel of experts as top firm serving the mergers and acquisitions industry at November award banquet

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BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report

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Press Releases

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program BOSTON – [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

In The News

'Strong Brand' is Vital for PE Firms

Results from our latest private equity branding survey report detailed for public relations professionals in O'Dwyers. [view article] [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

Blog

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

- Ken MacFadyen The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

In The News

Private Equity Companies Using Content for Brand Building

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new focus on brand building, [...] Read more

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