CLIENT Q&A

Lyn Walther

Director of Shareholder Communications, Adams Funds

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Lyn Walther

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FOCUS ON ASSET MANAGEMENT:
Content Marketing:
The Three C’s to Implementation

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PRESS RELEASE

BackBay Communications Named Communications Firm of the Year by the M&A Advisor

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BackBay selected by a panel of experts as top firm serving the mergers and acquisitions industry at November award banquet

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BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report

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Press Releases

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program BOSTON – [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

In The News

Industry News in Brief

Roughly 88% of the world’s 200 largest asset management firms are leveraging content marketing across distribution channels as part of their overall marketing program, according to [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

Blog

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

- Ken MacFadyen The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

In The News

Content is King in Asset Management Marketing

Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth of content marketing in asset management, says Ken [...] Read more

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