CLIENT Q&A

Ian Picache & Sajjad Jaffer

Managing Partners of Two Six Capital

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PRESS RELEASE

Paul Lim Joins BackBay Communications

Former Money Magazine Deputy Editor to Lead BackBay’s Asset and Wealth Management Group

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PRESS RELEASE

New Research: Content Marketing Gains Traction in Private Equity

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BackBay Communications’ study finds that 63% of the top 100 global private equity firms are leveraging content to differentiate their brand in a crowded market

BLOG

Taking Your Social Media Game to the Next Level

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels

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Social Media, Tips, LinkedIn, Instagram, Twitter, Facebook, Content Marketing

Press Releases

Public Relations Veteran Joins BackBay Communications as Vice President

Boston – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that financial services and healthcare public relations veteran Jeremy Milner [...] Read more

CLIENT Q&A

Q&A with Leila Berkeley
EVP and Managing Director, Economist Events

All of our events are chaired by an Economist editor. We tap their journalistic expertise, as well as interviews with subject matter experts [...] Read more

In The News

The Economist Events Selects BackBay Communications as PR Agency for Investing for Impact Conference

Bulldog Reporter - The Economist Events has selected financial services public relations and integrated marketing firm BackBay Communications as its PR agency for its [...] Read more

CLIENT Q&A

Q&A with Ian Picache, Managing Partner, and Sajjad Jaffer, Managing Partner, Two Six Capital

Communicating Disruption Two Six Capital’s Ian Picache and Sajjad Jaffer discuss the genesis behind their effort to re-imagine private equity’s prevailing investment model and how they’ve [...] Read more

Blog

Advice to Future PR & Marketing Interns: Highlights and Lessons from BackBay

By Kate Norton Going into my internship at BackBay, I didn’t know what to expect. “Communications” is such a vague term, and “public relations” isn’t much [...] Read more

In The News

BackBay Communications to serve as PR agency for The Economist’s Finance Disrupted Conference

Bulldog Reporter - The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency [...] Read more

Social Media