Blog

Top Six Fintech Stories of 2018 (So Far)

June 25, 2018

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of the recent activity, we’ve highlighted six [...] Read more

IMPACT IN FOCUS: Must Reads – Impact sites we’re reading now

March 15, 2018

- Emily Stoermer
As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent years, offering readers [...] Read more

BackBay and TSAM Investigate Technology, Gender, and Diversity in Asset Management Industry in New Report

March 13, 2018

The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a global survey of asset managers and [...] Read more

Private equity comes of age in Berlin

March 12, 2018

- Stephen Fishleigh
It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place [...] Read more

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

November 15, 2017

- Ken MacFadyen
The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report

November 15, 2017

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released at The Summit for Asset Management [...] Read more

FINTECH IN FOCUS: Driving towards the future of banking and payments: Takeaways from Money20/20

October 30, 2017

- Tylor Tourville
Well, another Money20/20 is in the books. From its humble beginnings in 2012, this was the conference’s biggest year yet, both [...] Read more

Brand Building More Important Than Ever for Private Equity Firms

October 11, 2017

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies to help articulate their value proposition, communicate their differentiators and demonstrate their expertise. View presentation

FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity

September 13, 2017

Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI
- Tylor Tourville
Today we find ourselves living squarely in [...] Read more

PEI’s IR and Communications Forum Recap: Thoughts from the Industry

July 27, 2017

BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more