Blog
Four Takeaways from Boston Fintech Week 2019
As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace
While most observers think of [...] Read more
What makes working with fintech companies so challenging is what makes it so rewarding
By Tylor Tourville
“What we’re doing here is game changing for the industry.”
“We have no true competitors.”
Anyone who has worked in PR [...] Read more
Making the PR Case for PE
By Jeremy Milner
Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. She [...] Read more
The Business Roundtable’s Shift on Shareholder Value and How it Will Impact Communications Strategies
By Ken MacFadyen
When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did [...] Read more
Advice to Future PR & Marketing Interns: Highlights and Lessons from BackBay
By Kate Norton
Going into my internship at BackBay, I didn’t know what to expect. “Communications” is such a vague term, and “public relations” isn’t much [...] Read more
Employee Spotlight: Jeremy Milner
At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial-services-focused [...] Read more
EuroGrowth 2019: Key considerations of M&A professionals
By Amisha Mehta
This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A professionals [...] Read more
FOCUS ON FINTECH: Our latest research: for fintech firms, it’s content first, then world domination
By Tylor Tourville
“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services have [...] Read more
Impact Investing: Moving from the margins to the mainstream, but where to next?
By Christina Drexler
As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their most [...] Read more
A Process for Collaborative Content Creation
By Ken MacFadyen
Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines and [...] Read more