Blog
IMPACT IN FOCUS: Must Reads – Impact sites we’re reading now
- Emily Stoermer
As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent years, offering readers [...] Read more
BackBay and TSAM Investigate Technology, Gender, and Diversity in Asset Management Industry in New Report
The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a global survey of asset managers and [...] Read more
Private equity comes of age in Berlin
- Stephen Fishleigh
It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place [...] Read more
FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation
- Ken MacFadyen
The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more
BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report
The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released at The Summit for Asset Management [...] Read more
FINTECH IN FOCUS: Driving towards the future of banking and payments: Takeaways from Money20/20
- Tylor Tourville
Well, another Money20/20 is in the books. From its humble beginnings in 2012, this was the conference’s biggest year yet, both [...] Read more
Brand Building More Important Than Ever for Private Equity Firms
As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies to help articulate their value proposition, communicate their differentiators and demonstrate their expertise. View presentation
FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity
Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI
- Tylor Tourville
Today we find ourselves living squarely in [...] Read more
PEI’s IR and Communications Forum Recap: Thoughts from the Industry
BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more
CONTENT DEVELOPMENT IN FOCUS: No Longer Just a ‘Nice to Have’ for Asset Managers
Proprietary research conducted by BackBay Communications quantifies that nearly 90% of the top 200 money managers produce and publish thought leadership regularly.
- Ken MacFadyen
It’s [...] Read more