As we celebrate BackBay’s 15th anniversary this year, we would like to thank our clients for placing their trust in […] Read More

I travel lightly, meaning I can survive with just one pair of shoes if I’m away for the weekend. Even […] Read More

A recent Financial Communications Society event in Boston — “Millennial Investing and Financial Wealth” — dispelled some common myths surrounding […] Read More

As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace […] Read More

“What we’re doing here is game changing for the industry.” “We have no true competitors.” Anyone who has worked in […] Read More

Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. […] Read More

When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did a double take. […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A […] Read More

“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services […] Read More

As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their […] Read More

Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to […] Read More

Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, […] Read More

As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is […] Read More

2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and […] Read More

Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services […] Read More

At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside […] Read More

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels – Hayley Reissfelder It should come as […] Read More

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of […] Read More

As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent […] Read More

The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a […] Read More

It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place […] Read More

The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released […] Read More

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies […] Read More