Blog

FOCUS ON FINTECH: Our latest research: for fintech firms, it’s content first, then world domination

May 24, 2019

By Tylor Tourville
“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services have [...] Read more

Impact Investing: Moving from the margins to the mainstream, but where to next?

May 15, 2019

By Christina Drexler
As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their most [...] Read more

A Process for Collaborative Content Creation

April 18, 2019

By Ken MacFadyen
Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines and [...] Read more

Employee Spotlight: Stephen Fishleigh

April 15, 2019

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more

Sometimes the road to a career in PR doesn’t lead through an agency

March 6, 2019

By Liz Hardy
Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to come [...] Read more

How to Optimize Your Client-Agency Relationship

February 1, 2019

- Cailin Cowley
Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, but a solid [...] Read more

Fintech PR Strategies to Implement for a Successful 2019

January 30, 2019

- Tylor Tourville
As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is revolutionary, your service [...] Read more

Reflections on 2018 and Thank You

January 18, 2019

- Bill Haynes
2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and built upon our [...] Read more

Employee Spotlight: Zachary Tramonti

January 15, 2019

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more

What is responsible investing? Three ways financial companies can communicate ESG effectively

October 12, 2018

- Emily Stoermer
Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more