Blog

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

November 15, 2017

- Ken MacFadyen
The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report

November 15, 2017

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released at The Summit for Asset Management [...] Read more

FINTECH IN FOCUS: Driving towards the future of banking and payments: Takeaways from Money20/20

October 30, 2017

- Tylor Tourville
Well, another Money20/20 is in the books. From its humble beginnings in 2012, this was the conference’s biggest year yet, both [...] Read more

Brand Building More Important Than Ever for Private Equity Firms

October 11, 2017

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies to help articulate their value proposition, communicate their differentiators and demonstrate their expertise. View presentation

FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity

September 13, 2017

Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI
- Tylor Tourville
Today we find ourselves living squarely in [...] Read more

PEI’s IR and Communications Forum Recap: Thoughts from the Industry

July 27, 2017

BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more

CONTENT DEVELOPMENT IN FOCUS: No Longer Just a ‘Nice to Have’ for Asset Managers

July 24, 2017

Proprietary research conducted by BackBay Communications quantifies that nearly 90% of the top 200 money managers produce and publish thought leadership regularly.
- Ken MacFadyen
It’s [...] Read more

PRIVATE EQUITY IN FOCUS: Three Reasons Why Private Equity Firms Should Hire a Strategic Communications Firm

May 31, 2017

- Bill Haynes
As private equity has become an increasingly larger and more important part of the economy, it has also become much more public. For [...] Read more

ASSET MANAGEMENT IN FOCUS: Brexit Means Back to Basics

March 16, 2017

- Stephen Fishleigh
This week London played host to The Summit for Asset Management - or TSAM as it’s better known. This series of conferences, which [...] Read more

PRIVATE EQUITY IN FOCUS: Back to School
Providing PR for the Annual HBS VCPE Conference

March 2, 2017

- Phil Nunes
What if you could gather more than 80 thought leaders in alternative investing, including some of the foremost names in venture capital and [...] Read more