Blog
FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity
Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI
- Tylor Tourville
Today we find ourselves living squarely in [...] Read more
PEI’s IR and Communications Forum Recap: Thoughts from the Industry
BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more
CONTENT DEVELOPMENT IN FOCUS: No Longer Just a ‘Nice to Have’ for Asset Managers
Proprietary research conducted by BackBay Communications quantifies that nearly 90% of the top 200 money managers produce and publish thought leadership regularly.
- Ken MacFadyen
It’s [...] Read more
PRIVATE EQUITY IN FOCUS: Three Reasons Why Private Equity Firms Should Hire a Strategic Communications Firm
- Bill Haynes
As private equity has become an increasingly larger and more important part of the economy, it has also become much more public. For [...] Read more
FINTECH IN FOCUS: FinTech PR and the Strategic Pivot: Navigating a Dynamic Industry
- Peter Czyryca
As we close the books on the first quarter of 2017, the fintech industry has many reasons to be optimistic, despite the geo-political [...] Read more
ASSET MANAGEMENT IN FOCUS: Brexit Means Back to Basics
- Stephen Fishleigh
This week London played host to The Summit for Asset Management - or TSAM as it’s better known. This series of conferences, which [...] Read more
PRIVATE EQUITY IN FOCUS: Back to School
Providing PR for the Annual HBS VCPE Conference
- Phil Nunes
What if you could gather more than 80 thought leaders in alternative investing, including some of the foremost names in venture capital and [...] Read more
IMPACT IN FOCUS: BackBay’s Commitment to Impact Investing Communications
- Bill Haynes
Impact Investing certainly isn’t a new idea in the capital markets space, but at BackBay Communications, we have noticed that it [...] Read more
BackBay’s Elements of Success
- Bill Haynes
How can we best succeed as a business and as individuals? As we enter a new year, it’s a good time to revisit [...] Read more
A Guide to Private Equity Firm Spinoff Communications
- Bill Haynes
You only get one chance to make a first impression – it’s just as true for new private equity firms as it may [...] Read more