Blog
CONTENT DEVELOPMENT IN FOCUS: No Longer Just a ‘Nice to Have’ for Asset Managers
Proprietary research conducted by BackBay Communications quantifies that nearly 90% of the top 200 money managers produce and publish thought leadership regularly.
- Ken MacFadyen
It’s [...] Read more
PRIVATE EQUITY IN FOCUS: Three Reasons Why Private Equity Firms Should Hire a Strategic Communications Firm
- Bill Haynes
As private equity has become an increasingly larger and more important part of the economy, it has also become much more public. For [...] Read more
FINTECH IN FOCUS: FinTech PR and the Strategic Pivot: Navigating a Dynamic Industry
- Peter Czyryca
As we close the books on the first quarter of 2017, the fintech industry has many reasons to be optimistic, despite the geo-political [...] Read more
ASSET MANAGEMENT IN FOCUS: Brexit Means Back to Basics
- Stephen Fishleigh
This week London played host to The Summit for Asset Management - or TSAM as it’s better known. This series of conferences, which [...] Read more
PRIVATE EQUITY IN FOCUS: Back to School
Providing PR for the Annual HBS VCPE Conference
- Phil Nunes
What if you could gather more than 80 thought leaders in alternative investing, including some of the foremost names in venture capital and [...] Read more
IMPACT IN FOCUS: BackBay’s Commitment to Impact Investing Communications
- Bill Haynes
Impact Investing certainly isn’t a new idea in the capital markets space, but at BackBay Communications, we have noticed that it [...] Read more
BackBay’s Elements of Success
- Bill Haynes
How can we best succeed as a business and as individuals? As we enter a new year, it’s a good time to revisit [...] Read more
A Guide to Private Equity Firm Spinoff Communications
- Bill Haynes
You only get one chance to make a first impression – it’s just as true for new private equity firms as it may [...] Read more
Despite Challenges, Asset Managers Beginning to Embrace Content Marketing
- Bill Haynes
In case there were any lingering doubts remaining around the ability of companies and corporations to dis-intermediate traditional publishers, consider for a moment [...] Read more
A Little of that Human Touch
- Peter Czyryca
2016 is here, and with it, a fresh start. The New Year has always been romanticized as ushering in a clean slate, full [...] Read more