Blog

Four Takeaways from Boston Fintech Week 2019

September 24, 2019

 
As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace
While most observers think of [...] Read more

What makes working with fintech companies so challenging is what makes it so rewarding

September 10, 2019

By Tylor Tourville
“What we’re doing here is game changing for the industry.”
“We have no true competitors.”
Anyone who has worked in PR [...] Read more

Making the PR Case for PE

September 6, 2019

By Jeremy Milner
Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. She [...] Read more

Advice to Future PR & Marketing Interns: Highlights and Lessons from BackBay

August 8, 2019

By Kate Norton
Going into my internship at BackBay, I didn’t know what to expect. “Communications” is such a vague term, and “public relations” isn’t much [...] Read more

Employee Spotlight: Jeremy Milner

June 26, 2019

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial-services-focused [...] Read more

EuroGrowth 2019: Key considerations of M&A professionals

June 18, 2019

By Amisha Mehta
This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A professionals [...] Read more

FOCUS ON FINTECH: Our latest research: for fintech firms, it’s content first, then world domination

May 24, 2019

By Tylor Tourville
“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services have [...] Read more

Impact Investing: Moving from the margins to the mainstream, but where to next?

May 15, 2019

By Christina Drexler
As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their most [...] Read more

A Process for Collaborative Content Creation

April 18, 2019

By Ken MacFadyen
Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines and [...] Read more