Blog

Sometimes the road to a career in PR doesn’t lead through an agency

March 6, 2019

By Liz Hardy
Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to come [...] Read more

How to Optimize Your Client-Agency Relationship

February 1, 2019

- Cailin Cowley
Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, but a solid [...] Read more

Fintech PR Strategies to Implement for a Successful 2019

January 30, 2019

- Tylor Tourville
As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is revolutionary, your service [...] Read more

Reflections on 2018 and Thank You

January 18, 2019

- Bill Haynes
2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and built upon our [...] Read more

Employee Spotlight: Zachary Tramonti

January 15, 2019

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more

What is responsible investing? Three ways financial companies can communicate ESG effectively

October 12, 2018

- Emily Stoermer
Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more

Employee Spotlight: Cailin Cowley

September 28, 2018

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more

BackBay at Boston Fintech Week – Here’s What We Learned

September 28, 2018

At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside chats focused [...] Read more

Taking Your Social Media Game to the Next Level

August 24, 2018

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels
- Hayley Reissfelder
It should come as no shock that over 80% of [...] Read more

Top Six Fintech Stories of 2018 (So Far)

June 25, 2018

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of the recent activity, we’ve highlighted six [...] Read more