Blog
FOCUS ON FINTECH: Our latest research: for fintech firms, it’s content first, then world domination
By Tylor Tourville
“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services have [...] Read more
Impact Investing: Moving from the margins to the mainstream, but where to next?
By Christina Drexler
As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their most [...] Read more
A Process for Collaborative Content Creation
By Ken MacFadyen
Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines and [...] Read more
Employee Spotlight: Stephen Fishleigh
At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more
Sometimes the road to a career in PR doesn’t lead through an agency
By Liz Hardy
Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to come [...] Read more
How to Optimize Your Client-Agency Relationship
- Cailin Cowley
Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, but a solid [...] Read more
Fintech PR Strategies to Implement for a Successful 2019
- Tylor Tourville
As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is revolutionary, your service [...] Read more
Reflections on 2018 and Thank You
- Bill Haynes
2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and built upon our [...] Read more
Employee Spotlight: Zachary Tramonti
At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more
What is responsible investing? Three ways financial companies can communicate ESG effectively
- Emily Stoermer
Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more