Brand Building More Important Than Ever for Private Equity Firms
As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies to help articulate their value proposition, communicate their differentiators and demonstrate their expertise.
Click below to view the presentation
- FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation
- BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report
- FINTECH IN FOCUS: Driving towards the future of banking and payments: Takeaways from Money20/20
- Brand Building More Important Than Ever for Private Equity Firms
- FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity