CONTENT DEVELOPMENT IN FOCUS: No Longer Just a ‘Nice to Have’ for Asset Managers

July 24, 2017

Proprietary research conducted by BackBay Communications quantifies that nearly 90% of the top 200 money managers produce and publish thought leadership regularly.
- Ken MacFadyen
It’s [...] Read more

PRIVATE EQUITY IN FOCUS: Three Reasons Why Private Equity Firms Should Hire a Strategic Communications Firm

May 31, 2017

- Bill Haynes
As private equity has become an increasingly larger and more important part of the economy, it has also become much more public. For [...] Read more

ASSET MANAGEMENT IN FOCUS: Brexit Means Back to Basics

March 16, 2017

- Stephen Fishleigh
This week London played host to The Summit for Asset Management - or TSAM as it’s better known. This series of conferences, which [...] Read more

Providing PR for the Annual HBS VCPE Conference

March 2, 2017

- Phil Nunes
What if you could gather more than 80 thought leaders in alternative investing, including some of the foremost names in venture capital and [...] Read more

IMPACT IN FOCUS: BackBay’s Commitment to Impact Investing Communications

February 17, 2017

- Bill Haynes
Impact Investing certainly isn’t a new idea in the capital markets space, but at BackBay Communications, we have noticed that it [...] Read more

BackBay’s Elements of Success

January 6, 2017

- Bill Haynes

How can we best succeed as a business and as individuals? As we enter a new year, it’s a good time to revisit [...] Read more

A Guide to Private Equity Firm Spinoff Communications

September 22, 2016

- Bill Haynes
You only get one chance to make a first impression – it’s just as true for new private equity firms as it may [...] Read more

Despite Challenges, Asset Managers Beginning to Embrace Content Marketing

May 11, 2016

- Bill Haynes
In case there were any lingering doubts remaining around the ability of companies and corporations to dis-intermediate traditional publishers, consider for a moment [...] Read more

Struggling for content? The role of market research in content marketing programmes

November 18, 2015

- Stephen Fishleigh
Content marketing has rapidly emerged as the one of the most popular marketing techniques in recent times. And it’s not hard to see [...] Read more

BackBay Communications: 10 Lessons Learned in 10 Years of Business

October 28, 2015

- Bill Haynes
As BackBay Communications celebrates its 10th year in business providing branding, marketing and public relations to financial services companies, it’s a natural time [...] Read more