BackBay Communications: 10 Lessons Learned in 10 Years of Business

October 28, 2015

- Bill Haynes, Boston
As BackBay Communications celebrates its 10th year in business providing branding, marketing and public relations to financial services companies, it’s a natural [...] Read more

Get in the Flow

October 27, 2015

- Bill Haynes, Boston
Have you ever been so absorbed in something you lose all sense of time? So focused that you don’t notice extraneous stimuli? [...] Read more

Private Equity and the Art of Storytelling (and the Importance of Brand Research)

June 30, 2015

- Bill Haynes, Boston
Storytelling is as old as mankind. Whether it was sharing tales around a campfire or paintings on cave walls, it’s clear that [...] Read more

The Case for Content-Driven Integrated Marketing Communications Programs

May 14, 2015

- Bill Haynes, Boston
Public relations is dead. Long live public relations! For many years, public relations has played a vital role in promoting brands (raising [...] Read more