IMPACT IN FOCUS: BackBay’s Commitment to Impact Investing Communications

February 17, 2017

- Bill Haynes
Impact Investing certainly isn’t a new idea in the capital markets space, but at BackBay Communications, we have noticed that it [...] Read more

BackBay’s Elements of Success

January 6, 2017

- Bill Haynes

How can we best succeed as a business and as individuals? As we enter a new year, it’s a good time to revisit [...] Read more

A Guide to Private Equity Firm Spinoff Communications

September 22, 2016

- Bill Haynes
You only get one chance to make a first impression – it’s just as true for new private equity firms as it may [...] Read more

Despite Challenges, Asset Managers Beginning to Embrace Content Marketing

May 11, 2016

- Bill Haynes
In case there were any lingering doubts remaining around the ability of companies and corporations to dis-intermediate traditional publishers, consider for a moment [...] Read more

Struggling for content? The role of market research in content marketing programmes

November 18, 2015

- Stephen Fishleigh
Content marketing has rapidly emerged as the one of the most popular marketing techniques in recent times. And it’s not hard to see [...] Read more

BackBay Communications: 10 Lessons Learned in 10 Years of Business

October 28, 2015

- Bill Haynes
As BackBay Communications celebrates its 10th year in business providing branding, marketing and public relations to financial services companies, it’s a natural time [...] Read more

Get in the Flow

October 27, 2015

- Bill Haynes
Have you ever been so absorbed in something you lose all sense of time? So focused that you don’t notice extraneous stimuli? So [...] Read more

Private Equity and the Art of Storytelling (and the Importance of Brand Research)

June 30, 2015

- Bill Haynes
Storytelling is as old as mankind. Whether it was sharing tales around a campfire or paintings on cave walls, it’s clear that storytelling [...] Read more

The Case for Content-Driven Integrated Marketing Communications Programs

May 14, 2015

- Bill Haynes
Public relations is dead. Long live public relations! For many years, public relations has played a vital role in promoting brands (raising awareness [...] Read more