In The News
'Strong Brand' is Vital for PE Firms
Results from our latest private equity branding survey report detailed for public relations professionals in O'Dwyers. [view article] [...] Read more
Private Equity Companies Using Content for Brand Building
Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new focus on brand building, [...] Read more
Brand building more important than ever for private equity firms
Developing a strong private equity brand is essential for fundraising, deal sourcing and recruiting, according to a new study by financial services communications agency BackBay Communications [...] Read more
5 Dos and Don’ts of Private Equity Brand Building
BackBay President and CEO Bill Haynes shares his 5 dos and don'ts of private equity brand building in an exclusive article for Axial. [view [...] Read more
Brand building more important than ever for private equity firms
Detailed findings from our survey with Pitchbook. [view article] [...] Read more
SuperReturn Selects BackBay Communications as Media Partner for Upcoming Event
SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual [...] Read more
Account News in Brief: New business for BackBay Communications
BOSTON — Financial services marketing and communications firm BackBay Communications has been appointed by Economist Events as PR agency for its upcoming Finance Disrupted conference on [...] Read more
Integrated Communications Program for Financial Services Firms
BackBay CEO Bill Haynes shares his insights on how to build a succesful integrated communications programs for O'Dwyers PR's August magazine. [view article [...] Read more
Integrated comms programs for financial services firms
Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf
With A Little Help, Banks Are Finding Their Creative Sides
Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf