In The News
COO Jen Dowd Profiled in The Bulldog Reporter
Our Chief Operating Officer, Jen Dowd, was profiled in The Bulldog Reporter. Read her profile and featured Q&A here.
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Useful Thought Leadership Key to Winning Mandates: Study
Fundfire explains the need for thought leadership content among asset managers looking to win or retain business, citing results from BackBay study in which "of the [...] Read more
BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
Our recognition as the premier Boston PR agency for financial services highlights our success in implementing our mission of building brands and driving growth. [ [...] Read more
BackBay Communications Retained as PR Agency of Record by Delta Data
BackBay Communications, a firm focused on the financial services sector, has been retained as public relations agency of record by Delta Data, a leading provider of [...] Read more
Delta Data Decides on BackBay as AOR
BackBay Communications has been named agency of record for Delta Data, provider of back-end software solutions to help mutual funds process transactions. [view article [...] Read more
Delta Data Selects BackBay Communications as Agency of Record
Boston-based BackBay Communications, an integrated branding, marketing and public relations firm focused on the financial services sector, has been retained as public relations agency of record [...] Read more
Delta Data Selects BackBay Communications as Agency of Record
Delta Data, a leading provider of back-end software solutions for the mutual fund industry based in Atlanta, hires BackBay Communications. [view article] [...] Read more
In Brief, 3.28.2017
And news from BackBay Communications, Focused Image, and Newlink [view article] [...] Read more
Technology Systems and Client Reporting Improvements Top List of Key Priorities for Asset Managers for 2017
Three-quarters of asset managers identify client reporting and technology systems improvements as key business priorities for the year ahead. One-in-three dissatisfied with current client reporting quality. [...] Read more