In The News
Branding Tips for Private Equity
The digital age necessitates that everyone — not just organizations — build and maintain an online presence in order to achieve greater success. This is especially [...] Read more
Asset Managers Beef Up Cyber Defences as a Priority
New report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key business priorities for asset managers this year in response [...] Read more
Asset Managers Beef Up Cyber Defences as a Priority New Industry Survey Reveals
A new report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key business priorities for asset managers this year in [...] Read more
Men make up 90% of portfolio managers, but not because they’re good at their jobs
According to a survey of asset managers from BackBay Communications and Osney Media, 78% of organizations say their firm has a “good” or “very good” approach [...] Read more
Half of asset managers to increase cybersecurity expenditure in 2018 following rise in cyber attacks
Two-thirds of asset managers believe cyber crime presents a greater threat to their business this year compared to 2017, according to a survey conducted by Osney [...] Read more
Asset managers say cyber crime threat is rising
Osney Media and BackBay Communications have released a report based on a survey of 88 decision-makers at asset management firms in February this year. The findings [...] Read more
BackBay Communications Selected as Media Partner for Upcoming SuperReturn US West Event
SuperReturn, a leading private equity and venture capital conference series, has named BackBay Communications, a leading financial services, public relations and integrated marketing firm, as its [...] Read more
Accounts in Transit: BackBay picks up Economist social investing conference
BackBay Communications has been selected as PR agency for the second annual impact investing conference being sponsored by The Economist Events at Convene on West 46th [...] Read more
Account News In Brief (February 5, 2018)
The financial conference company SuperReturn has named BackBay Communications media partner for its US West conference being held Feb. 12-14 in San Francisco. [view [...] Read more
KKR Hops on Content Platform in New Marketing Push
CEO Bill Haynes shares how private equity firms are building brand equity through content marketing, leveraging data from our 2017 Private Equity Brand Study, with FundFire. [...] Read more