In The News
The Economist Events Selects BackBay Communications as PR Agency for Investing for Impact Conference
Bulldog Reporter - The Economist Events has selected financial services public relations and integrated marketing firm BackBay Communications as its PR agency for its [...] Read more
BackBay Communications to serve as PR agency for The Economist’s Finance Disrupted Conference
Bulldog Reporter - The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency [...] Read more
Agency People in Brief: Paul Lim
The Holmes Report - Former Money Magazine deputy editor Paul Lim has joined BackBay Communications as a VP. Lim will lead the firm’s asset and wealth [...] Read more
Former Money Magazine Deputy Editor Paul Lim Joins BackBay Communications
Bulldog Reporter - BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined the [...] Read more
People on the Move: Paul Lim
O'Dwyer PR - "Paul Lim BackBay Communications has brought on former Money Magazine deputy editor Paul Lim as VP." [view article] [...] Read more
People on the Move: Paul Lim
Boston Business Journal - BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that former Money Magazine Deputy Editor Paul Lim has [...] Read more
Money deputy editor Lim departs for PR firm
Talking Biz News - "Money magazine deputy editor Paul Lim has joined BackBay Communications as vice president and will lead its asset and wealth management group." [...] Read more
Private Equity Firms Step Up PR Efforts
O'Dwyer PR - Private equity firms are catching up with firms in other industries when it comes to their external communications efforts, according to a report [...] Read more
New BackBay study finds content marketing gaining traction in finance
Bulldog Reporter - New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) [...] Read more
Asset Managers Expect Compliance Expenditure and Regulatory Burden to Increase Over Next Five Years
Traders - Compliance set to consume a greater proportion of asset managers’ financial resources against a backdrop of mount regulation says new survey data from BackBay [...] Read more