14 Interesting Digital Marketing Stats From the Past Week
10. Some of the chatter in digital marketing circles is making its way beyond the industry echo chamber and inside the walls of financial institutions. BackBay Communications, in partnership with Osney Buy-Side, said last week that its newest survey results show 89 percent of investment management execs said the category of content marketing/thought leadership was among their top three concerns when it comes to branding. [view article]
Recent In The News
- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- Useful Thought Leadership Key to Winning Mandates: Study
- BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
- BackBay Communications Retained as PR Agency of Record by Delta Data
- Delta Data Decides on BackBay as AOR