A Clear Value Proposition Easier Said Than Done?
A poll of investment managers suggests “expertise,” “investment returns,” “thought leadership,” and “clearly articulated firm positioning” are each critical to a strong investment advisory brand. [view article]
Recent In The News
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- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- SuperReturn Engages BackBay Communications as Media Partner