Content Marketing Commonplace Among Asset Management Firms

November 16, 2017

O'Dwyers - Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine out of every 10 — or 88 percent — of the world’s largest money managers now utilizing content marketing as part of their communications toolkit, according to a report by fintech PR specialists BackBay Communications that sought to analyze the content creation and sharing habits of the world’s 200 largest asset management firms. [view article]