Content marketing is key channel for investment management brands
Showing the impact of content marketing in specific marketplaces, a BackBay Communications and Osney Buy-Side survey found that investment management marketers cite content marketing as the most effective channel for building brand recognition and highlighting competitive advantages. [view article]
Recent In The News
- BackBay Handles Economist Event
- COO Jen Dowd Profiled in The Bulldog Reporter
- SuperReturn Names BackBay Communications as Media Partner
- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- SuperReturn Engages BackBay Communications as Media Partner