Financial PR: Only Half of Top 200 U.S. Institutional Asset Management Firms Are Active on Social Media

June 5, 2015

Opportunity Revealed to Use Social to Build Brands and Businesses

A new study of social media usage among the 200 largest U.S. institutional asset management firms reveals that fewer than half are making use of the biggest and most popular social media outlets, including LinkedIn, Twitter and Facebook. The new study, conducted by financial services marketing and public relations consulting firm BackBay Communications, finds that only 49% of the largest U.S. institutional asset managers are actively using one or more social media platforms. [view article]