Oppenheimer Taps Neuberger Alum, Two Others in Digital Push
BackBay president and CEO Bill Haynes comments on mutual fund companies hiring digital marketing experts. "It's become a digital world. Individual and institutional investors and intermediaries have become increasingly reliant on communicating digitally," he says. "But spending the time to have lunch, build real-life relationships, and getting beyond short-term transactional thinking is more important than ever." [view article]
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