In The News

BackBay Communications to Sponsor Harvard Business School’s Annual Venture Capital & Private Equity Conference

January 24, 2018

BackBay Communications, a financial-services public relations and integrated marketing firm, today announced it is once again a sponsor of the annual Venture Capital & Private Equity [...] Read more

BackBay Communications will Return as Sponsor of Harvard Business School's Annual Venture Capital & Private Equity Conference

January 24, 2018

BackBay Communications will return as a sponsor of the annual Venture Capital & Private Equity Conference, a student club conference at Harvard Business School. The event, [...] Read more

Industry News in Brief

December 4, 2017

Roughly 88% of the world’s 200 largest asset management firms are leveraging content marketing across distribution channels as part of their overall marketing program, according to [...] Read more

Content is King in Asset Management Marketing

November 20, 2017

Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth of content marketing in asset management, says Ken [...] Read more

New Research: Content Marketing Underpins Integrated PR And Communications Strategies Of Top 200 Asset Managers

November 18, 2017

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program. [ [...] Read more

Top 200 asset managers say content marketing is essential

November 17, 2017

A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their firms. They are investing [...] Read more

BackBay Communications Named Communications Firm of the Year by The M&A Advisor

November 17, 2017

BackBay Communications, a financial services public relations and integrated marketing firm, announced that it has been honored with The M&A Advisor’s Communications Firm of the Year [...] Read more

Content Marketing Commonplace Among Asset Management Firms

November 16, 2017

Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine out of every 10 — or 88 percent [...] Read more

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

November 15, 2017

BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced the publication of a new study quantifying and analyzing the use of content [...] Read more

Account News: BackBay Communications (10.23.17)

October 23, 2017

The Holmes Report - SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media [...] Read more