In The News

BackBay Communications Named Communications Firm of the Year by The M&A Advisor

November 17, 2017

BackBay Communications, a financial services public relations and integrated marketing firm, announced that it has been honored with The M&A Advisor’s Communications Firm of the Year [...] Read more

Content Marketing Commonplace Among Asset Management Firms

November 16, 2017

Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine out of every 10 — or 88 percent [...] Read more

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

November 15, 2017

BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced the publication of a new study quantifying and analyzing the use of content [...] Read more

Account News: BackBay Communications (10.23.17)

October 23, 2017

The Holmes Report - SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media [...] Read more

'Strong Brand' is Vital for PE Firms

October 13, 2017

Results from our latest private equity branding survey report detailed for public relations professionals in O'Dwyers. [view article] [...] Read more

Private Equity Companies Using Content for Brand Building

October 12, 2017

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new focus on brand building, [...] Read more

Brand building more important than ever for private equity firms

October 12, 2017

Developing a strong private equity brand is essential for fundraising, deal sourcing and recruiting, according to a new study by financial services communications agency BackBay Communications [...] Read more

5 Dos and Don’ts of Private Equity Brand Building

October 11, 2017

BackBay President and CEO Bill Haynes shares his 5 dos and don'ts of private equity brand building in an exclusive article for Axial. [view [...] Read more

Brand building more important than ever for private equity firms

October 11, 2017

Detailed findings from our survey with Pitchbook. [view article] [...] Read more

SuperReturn Selects BackBay Communications as Media Partner for Upcoming Event

September 28, 2017

SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual  [...] Read more