With A Little Help, Banks Are Finding Their Creative Sides

July 24, 2017

Banker & Tradesmen - Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. After stints at the Boston-based insurance firm Scudder Stevens & Clark and in the public relations arm of Arnold Worldwide, Haynes seized on an opportunity he saw in the market and launched BackBay Communications... [view pdf]