Press Releases

Delta Data Selects BackBay Communications as Agency of Record

March 27, 2017

BackBay to provide integrated marketing program focused on thought leadership
for leading provider of back-end solutions for the mutual fund industry
BOSTON, ATLANTA, March 28, 2017 [...] Read more

Technology Systems and Client Reporting Improvements Top List of Key Priorities for Asset Managers for 2017

March 14, 2017

Three-quarters of asset managers identify client reporting and technology systems improvements as key business priorities for the year ahead
One-in-three dissatisfied with current client reporting quality [...] Read more

BackBay Communications Announces Chief Operating Officer

March 2, 2017

10-Year BackBay Veteran Jen Dowd to Focus on Strategic Initiatives, Client Relationships, Marketing, New Business
BOSTON, March 2, 2017 – BackBay Communications, a leading financial services [...] Read more

Bluefin Payment Systems Selects BackBay Communications as Agency of Record


February 16, 2017

BackBay to provide public relations for the leading provider of PCI-validated Point-to-Point Encryption (P2PE) solutions for the retail, healthcare and higher education sectors
BOSTON, ATLANTA, February [...] Read more

The Economist Events engages BackBay Communications as PR agency for Impact Investing conference in New York

February 1, 2017

Boston, New York, February 1, 2017 – The Economist Events has selected integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming [...] Read more

BackBay Communications to Sponsor Harvard Business School's Annual Venture Capital & Private Equity Conference

January 24, 2017

BOSTON, January 25, 2017 – BackBay Communications, a leading financial services branding, content marketing and public relations specialist firm, today announced that it will once again [...] Read more

The Economist Events appoints BackBay Communications as PR agency for Finance Disrupted London conference

January 18, 2017

The Economist Events has appointed integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming Finance Disrupted conference, being held at St. [...] Read more

Technology Project Starts Set to Soar in 2017 as Asset Managers Adapt to Evolving Regulatory and Client Demands

November 14, 2016

52% of asset managers plan to replace out-dated technology systems in the next 12 months
65% of firms claim regulation is the biggest driver of industry [...] Read more

Investment Management Firms Embrace New Technology in Bid for Efficiency & Regulatory Compliance

June 22, 2016

56% of survey respondents say their firm plans to replace existing technology in next 12 months
42% of firms claim regulation is the biggest driver of [...] Read more

New Research Reveals State of Content Marketing Within Asset Management

May 4, 2016

82% of survey respondents cite engagement with prospective clients as the biggest opportunity for content marketing, while 50% view content as critical to brand building
Developing [...] Read more