Press Releases

New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset Managers

November 15, 2017

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program
BOSTON – [...] Read more

Technology Expenditure Set to Soar as Asset Managers Look to Unlock the Power of Their Data

November 15, 2017

Nearly three-quarters of asset managers expect to increase technology spend in next 12 months
63% have either developed or are developing a data lake

Boston – [...] Read more

BackBay Communications Named Communications Firm of the Year by the M&A Advisor

November 14, 2017

BackBay selected by a panel of experts as top firm serving the mergers and acquisitions industry at November award banquet
BOSTON - BackBay Communications, a leading [...] Read more

BackBay Communications’ Ken Macfadyen to Share Results from New Content Marketing Report at The Summit for Asset Management in Boston

November 14, 2017

BOSTON – BackBay Communications, a leading financial services public relations and integrated marketing firm, is pleased to announce that BackBay Vice President and Head of Content [...] Read more

BackBay Communications Named Media Partner for SuperReturn’s Global 2017 SuperInvestor Event

November 6, 2017

SuperInvestor is the world’s largest global private equity LP-GP conference
Boston – SuperReturn, the world’s leading private equity and venture capital conference series, has named financial [...] Read more

SuperReturn Engages BackBay Communications as Media Partner For Chicago Private Credit Industry Event

October 31, 2017

Boston – SuperReturn, the world’s leading private equity and venture capital conference series, has named financial services public relations and integrated marketing firm BackBay Communications as [...] Read more

BackBay Receives Silver Award for B2B Agency of the Year

October 17, 2017

BackBay Communications selected by panel of journalists and PR experts as a B2B agency of the year

BOSTON, MA – BackBay Communications, a leading financial services [...] Read more

Brand Building More Important Than Ever for Private Equity Firms

October 11, 2017

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate need for integrated marketing strategies to help articulate their value proposition, communicate [...] Read more

SuperReturn Selects BackBay Communications as Media Partner for Upcoming SuperReturn Infrastructure London Event

September 26, 2017

Boston and London – SuperReturn, the world’s leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its [...] Read more

Jen Dowd Receives Emerging Leader Award from The M&A Advisor

September 20, 2017

BackBay Communications COO Jen Dowd honored as an emerging leader in M&A at September ceremony
BOSTON, MA – BackBay Communications, a leading financial services branding, content [...] Read more