BackBay Communications CEO Bill Haynes to Moderate Panel on Media Relations Best Practices at Private Equity International’s Investor Relations & Communications Forum

June 6, 2017

BOSTON, MA– BackBay Communications, a leading financial services branding, content marketing and public relations specialist firm, today announced that Bill Haynes, President & CEO, will moderate a panel discussion on media relations for private equity firms at Private Equity International’s Investor Relations & Communications Forum in New York on June 21, 2017. In addition, BackBay Communications will serve as a sponsor for this leading private equity communications event.

The panel, “Shaping Your Image in the Media: How to Speak to the Press,” will inform conference attendees of the top tips and best practices for working with journalists and the media. Haynes will moderate the discussion, which will address topics including developing and maintaining press relations, developing thought leadership, using social media, communicating bad news, building and protecting brand identity, and working with PR firms. The panel, which will include Kiel Porter, US Private Equity Correspondent, Bloomberg LP; Lauren Hirsch, Deals Team Leader and Correspondent, Thompson Reuters; and Andrew Buemi, Director of Communications, ff Venture Capital, will take place at 11:25 AM on Wednesday, June 21.

BackBay Communications is a leader in providing public relations, content marketing and branding services to private equity firms. In fact, the firm has worked with more than 45 private equity firms in a variety of capacities from ongoing outsourced marketing and public relations retainer relationships to projects such as research, message development, naming, branding, websites and marketing collateral to announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives.

“As the private equity industry continues to grow and there is increased competition for Limited Partners’ dollars and good investments, private equity communications professionals are under mounting pressure to increase their firm’s brand presence and break through the noise with strategic marketing and public relations programs that demonstrate their firm’s expertise and differentiators,” said Bill Haynes, President and CEO of BackBay Communications. “Essential to these goals are building strong media relationships, and leveraging firm news and insights across multiple marketing platforms.”

Private Equity International’s Investor Relations & Communications Forum will bring together investor relations and marketing professionals to focus on best practices in marketing and communications for the current market and industry. The event will take place in New York on June 21 and 22.

About BackBay Communications
BackBay Communications is an integrated branding, marketing and public relations firm focused on the financial services sector including private equity, financial technology, insurance and asset management. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. For more information, please visit

Media Contact
BackBay Communications
Hayley Reissfelder