BackBay Communications Named Communications Firm of the Year by the M&A Advisor
BackBay selected by a panel of experts as top firm serving the mergers and acquisitions industry at November award banquet
BOSTON - BackBay Communications, a leading financial services public relations and integrated marketing firm, is pleased to share that it has been honored with The M&A Advisor’s Communications Firm of the Year award for the firm’s work serving clients in the private equity and mergers and acquisitions industry.
Each year, The M&A Advisor, a leadership organization for M&A, Turnaround, and Finance professionals, honors excellence amongst leading dealmakers. Finalists are chosen by an advisory committee consisting of the industry’s top professionals. Other finalists for this year’s Communications Firm of the Year category included Weber Schandwick, FTI Consulting Strategic Communications, Abernathy MacGregor, Burston-Marstellar, and Lambert, Edwards & Associates.
This award demonstrates BackBay’s expertise and broad success in working with the private equity industry, a core focus of the firm. BackBay’s industry experience spans over 12 years and includes working with 45 of the nation’s leading private equity firms, assisting with strategic marketing and communications plans, writing and pitching deal announcements, fund closings and other firm news, writing thought leadership content for firm executives, providing counsel in special situations, as well as helping clients with branding, marketing, and social media.
“We are honored to be recognized by The M&A Advisor as Communications Firm of the Year,” said Bill Haynes, President & CEO of BackBay Communications. “Since our founding, we have been dedicated to serving the private equity industry. Our deep focus has allowed us to develop a team of experts who understand the complicated nuances of the industry and deliver value that helps clients differentiate themselves, raise awareness and more effectively source deals and raise funds in a competitive environment.”
BackBay, in conjunction with Pitchbook, recently released a whitepaper on private equity branding based on a survey of 45 private equity firms. The survey results and full report can be found here.
About BackBay Communications
BackBay Communications is a financial services public relations and integrated marketing agency with deep experience in private equity, financial technology, and asset management. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, branding, website development, marketing strategy and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.
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