BackBay Communications Named Finalist in Two Categories for the Publicity Club of New England’s 50th Annual Bell Ringer Awards:
Integrated Marketing Communications Campaign and Response to Breaking News

May 11, 2018

Boston – BackBay Communications, a leading financial-services public relations and integrated marketing firm, has been named a finalist in two categories by the Publicity Club of New England in their 50th Annual Bell Ringer award program. The categories, “Integrated Marketing Communications Campaign” and “Response to Breaking News”, showcase the firm’s success with clients Fiduciary Trust Company and Karen Clark & Company and highlight BackBay’s wide array of marketing and communications expertise.

Fiduciary Trust Company (FTC), a wealth management firm catering to high-net-worth individuals, families, advisors, family offices and non-profits, has been working with BackBay since late 2015 when new leadership brought the agency onboard to help raise the firm’s profile in the media and amongst key target audiences. Over two years through the implementation of a comprehensive marketing program, including social media, PR, and content, BackBay achieved over 80 pieces of media coverage and increased website visits, social media following, and firm engagement significantly helping to support firm growth.

Karen Clark & Company, a client of BackBay for over 10 years, is a cutting-edge catastrophe modeling firm that provides insurance companies with real-time estimates of likely damages and incurred losses from hurricanes and other natural catastrophes. During peak hurricane season, BackBay helped to secure over 70 pieces of print and broadcast media coverage in key business and insurance publications – including three consecutive days of front-page coverage in the print The Wall Street Journal and feature interviews with Reuters and NPR.

“We are honored to be included as a finalist in multiple categories for this year’s Bell Ringer awards,” said Bill Haynes, President & CEO of BackBay Communications. “At BackBay, we are honored to partner with such insightful and well-regarded clients as Fiduciary Trust Company and Karen Clark & Company, and we continually strive to raise brand awareness for their strong capabilities and perspectives and help drive new business for the companies. These nominations reflect the strategic, proactive approach of our team, and their unwavering dedication to our clients’ overall success.”

The Publicity Club of New England’s Annual Bell Ringer Awards, now in its 50th year, recognizes the region’s most innovative and high-caliber work in the marketing and communications sector. Winners will be announced at the award reception on June 13 at the State Room in Boston.

To learn more about BackBay’s award-winning work and how the firm can help elevate your marketing and communications strategy and support your company’s growth, please contact BackBay Communications at info@backbaycommunications.com.