BackBay Communications Named Media Partner for SuperReturn’s Global 2017 SuperInvestor Event

November 6, 2017

SuperInvestor is the world’s largest global private equity LP-GP conference

Boston – SuperReturn, the world’s leading private equity and venture capital conference series, has named financial services public relations and integrated marketing firm BackBay Communications as its media partner for the annual SuperInvestor conference, the world’s largest global private equity event focused on LP-GP relations. SuperInvestor 2017 will be held at the Hotel Okura in Amsterdam from November 14-17, 2017. BackBay also served as the media partner for SuperReturn US East in Boston, SuperReturn Infrastructure in London, and SuperReturn Private Credit this year.

SuperInvestor 2017 will bring together over 1,000 attendees from the global private equity and venture capital community, including over 400 GPs and more than 350 LPs. In addition, over 230 expert speakers will discuss how private equity will handle new disruptors and position itself to be nimble and opportunistic. Beyond a myriad of networking opportunities and specialist summits focused on secondaries, fundraising and private debt, SuperInvestor will explore the most cutting-edge industry trends including long-dated funds, growth in the private debt and secondaries markets, and what the industry is likely to look like in 2030.

As in previous engagements, BackBay will elevate awareness of the conference and its speakers within the private equity LP and GP industry and private equity-focused media, managing traditional and digital communications prior to the event, and providing on-site public relations and social media support.

“SuperInvestor is valuable in providing a time-efficient way for over 1000 attendees to nurture and grow their global networks, while still maintaining an intimate friendly atmosphere. There are also plenty of opportunities for attendees to get updates on market trends and best practice from the wide variety of topics on the programme. As Head of SuperReturn, I am not supposed to have favorites but I do particularly enjoy attending SuperInvestor,” said Dr. Dorothy Kelso, Global Strategy Director at SuperReturn. “BackBay’s private equity industry expertise will ensure the insights of our conference speakers are shared with the private equity industy and media alike.”

“For almost twenty years, the SuperInvestor conference has been one of the most prestigious private equity industry events bringing GPs and LPs together,” said Bill Haynes, President and CEO of BackBay Communications. “We are excited to be working again with the SuperReturn series on what is one of their largest global events.”

In addition to the SuperReturn series, BackBay has served as the PR and marketing partner for several private equity industry events and associations including ACG, Harvard VC/PE Conference, London Business School Private Equity Conference, Northeastern University Alternatives Conference, Yale Private Equity Conference and Wharton Private Equity Conference.

About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity and venture capital firms, asset managers, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About SuperInvestor
SuperInvestor is the premier private equity and private debt conference and part of the SuperReturn series of leading private equity events which take place across the world.

This four-day conference will bring together over 1,000 top private equity professionals from around the globe, including over 400 GPs and 350 LPs, to network, close deals and discuss the issues most pressing to the private equity industry today. Presentations from over 230 thought leaders from every area of the industry will cover topics such as the private equity landscape of today and in the future, the technological and process advances poised to create disruption in the industry and how LPs are evolving.

For more information on SuperInvestor, please visit

Bill Haynes
President & CEO
BackBay Communications