BackBay Communications Selected as Media Partner
for Upcoming SuperReturn US West Event
Boston – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a leading financial services, public relations and integrated marketing firm, as its media partner for its annual SuperReturn US West conference to be held at San Francisco’s Four Seasons Hotel from February 12-14, 2018.
More than 350 senior executives will convene at the premier industry event to discuss the latest trends and drivers of success in the North American private equity and venture capital markets. Compelling general sessions will address a myriad of topics including co-investments, venture and technology, and international investing, among many others. This year, the conference will be introducing a brand new Secondaries Summit and a track on Private Credit and Distressed Debt.
Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, managing traditional and digital communications prior to the event including a special speaker Q&A series, as well as social media support.
“We look forward to working with SuperReturn once again to promote their upcoming SuperReturn US West event,” said Bill Haynes, President and CEO of BackBay. “Private equity, VC and debt are key areas of expertise for BackBay and we are excited to leverage our experience and knowledge to raise event awareness and attendance.”
“Our continued partnership with BackBay has helped to consistently provide valuable coverage for our events and speakers around the globe,” said Dr. Dorothy Kelso, Global Private Equity Strategy Director and Head of SuperReturn. “We are looking forward to continuing our work together in San Francisco at our SuperReturn US West event this February.”
About BackBay Communications
BackBay Communications is a public relations and integrated marketing firm focused on the financial services sector including asset managers, private equity and venture capital firms, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.
About SuperReturn US West
SuperReturn US West is the premier private equity and venture capital event on the West Coast, and part of the SuperReturn series of leading private equity events that take place across the world.This three-day conference will bring together more than 350 private equity and venture capital professionals from around the world, including 100+ Limited Partners (LPs), to network and discuss current trends and opportunities within the North American private equity industry. The event will cover topics such as geopolitical strategy and risks, investment hotspots, performance benchmarking, LP investment plans, evolving GP strategies, growth equity, venture capital, impact investing, changing roles for CFOs and COOs, and cybersecurity. For more information on SuperReturn US West, please visit https://finance.knect365.com/superreturn-us-west/
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