BackBay Communications to serve as PR agency for The Economist’s Finance Disrupted Conference

October 1, 2018

Boston – The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency for its upcoming Finance Disrupted conference, being held October 2 at Chelsea Piers in New York City. The 2018 event marks the fourth consecutive year of The Economist Events and BackBay’s partnership. BackBay also serves as the official PR agency for The Economist Events’ Impact Investing conference series.

Taking place in the shadow of the global financial crisis’ 10th anniversary, The Finance Disrupted conference will cover the latest and most disruptive developments in the world of finance. With a focus on new and upcoming technology such as AI, Bitcoin, and Blockchain, the event will offer a global perspective into the world and its future outlook. The event will also feature several one-on-one interviews with chief executives discussing the future of finance.

BackBay’s mandate includes raising awareness of the event and its speakers with key target media in the financial services and fintech space. In addition, BackBay will assist with pre-event digital communications, including content creation in the form of Q&As with the event’s industry leading speakers available at www.financedisrupted.com, as well as social media and media relations support at the event.

“At a time of great transformation in financial services, it is our pleasure to support The Economist Events as they continue to lead the industry in navigating new developments by bringing important conversations with insightful and prominent leaders to the forefront,” said Bill Haynes, President and CEO of BackBay Communications. “This year’s event boasts another impressive list of speakers and session topics that should leave conference attendees with impactful discussions and useful takeaways on the future of financial services.”

“We are delighted to have BackBay Communications support Finance Disrupted again this year,” said Leila Berkeley, EVP, Managing Director Global Events, The Economist Group. “Their unique focus and expertise in the fintech space has proved to be invaluable in the promotion of the event each year.”

About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity, asset management and fintech companies. BackBay takes a brand-centric approach to developing messaging and building integrated content-driven communications programs. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.

About The Economist
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary.

The Economist Events brings the publication to life. As the leader of debate in the pursuit of progress, Economist Events tackles leading issues with an insightful, forward-looking and distinctly global perspective. It provides the necessary tools for business leaders, senior executives and policy makers to make informed decisions and to stay ahead of the game in a rapidly changing world. www.economist.com

For more information about the Finance Disrupted conference, please visit: http://www.economist.com/events-conferences/americas/finance-disrupted