BackBay Communications to Sponsor Harvard Business School's Annual Venture Capital & Private Equity Conference

January 24, 2018

BOSTON – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced it is once again a sponsor of the annual Venture Capital & Private Equity Conference, a student club conference at Harvard Business School.

In its 24th year, the one-day event will take place on Saturday, January 27, on the campus of Harvard Business School in Boston. Conference panels will feature a wide variety of leading alternative investment professionals, including general partners, limited partners, intermediaries, and industry consultants, among others. Panel topics will include growth equity, cross border investing, diversity in private equity, turnarounds, operational value creation, healthcare, technology, consumer, and more.

“As a firm focused on the private equity industry, it is a pleasure to sponsor this event each year and to work closely with HBS students to help raise awareness of the conference among the media and broader alternative investing community,” said Bill Haynes, President and Chief Executive Officer of BackBay Communications. We look forward to seeing many of our clients and other industry contacts and friends at the event.”

In addition to the HBS Venture Capital & Private Equity Conference, BackBay has served as the PR/Marketing partner for several private equity and VC industry associations, universities and data providers including ACG Global, London Business School Private Equity Conference, Northeastern University Alternatives Conference, PitchBook, SuperReturn, Yale Private Equity Conference and Wharton Private Equity Conference. A leader in providing public relations, content marketing and branding services to private equity firms, BackBay has represented over 45 private equity firms in a variety of capacities from ongoing outsourced retainer relationships to projects such as announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives. For more information on BackBay’s private equity experience, please visit: www.backbaycommunications.com.

About BackBay Communications
BackBay Communications is a public relations and integrated marketing firm focused on the financial services sector including asset managers, private equity and venture capital firms, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit www.BackBayCommunications.com.

Media Contact
Caroline Collins
BackBay Communications
(617) 963-0065
caroline.collins@backbaycommunications.com