Press Releases

Investment Management Firms Embrace New Technology in Bid for Efficiency & Regulatory Compliance

June 22, 2016

56% of survey respondents say their firm plans to replace existing technology in next 12 months
42% of firms claim regulation is the biggest driver of [...] Read more

New Research Reveals State of Content Marketing Within Asset Management

May 4, 2016

82% of survey respondents cite engagement with prospective clients as the biggest opportunity for content marketing, while 50% view content as critical to brand building
Developing [...] Read more

New Research Reveals 'Data Glass Ceiling' at Investment Management Firms

March 15, 2016

31% of survey respondents say data isn’t being used enough in strategic decision-making
27% of firms have lost out on business due to poor use of [...] Read more

Survey of Marketing Executives Reveals Top Opportunities and Challenges for Building Investment Management Brands

June 16, 2015

97% say building a strong brand is important;
89% say content marketing is most effective approach, and 78% plan to increase spending on content marketing
A [...] Read more

Study Finds Only Half of Top 200 U.S. Institutional Asset Management Firms Are Active on Social Media

June 3, 2015

BackBay Communications research reveals significant opportunity for investment managers to utilize social media to further build their brand and their business
A new study of social [...] Read more

Former M&A and Finance Editor Ken MacFadyen Joins BackBay Communications as Director

December 16, 2014

BackBay Communications, a financial services focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director.
At BackBay, Ken focuses on [...] Read more

Brand Strength Becoming Increasingly Important for Sourcing Private Equity Deal Flow

February 11, 2014

Private Equity Firms Move Towards ‘Active Brand Management’BackBay Communications Study Finds Pickup in Firms Embracing Social Media
NEW YORK and LONDON, February 11, 2014 – Private [...] Read more