SuperReturn Engages BackBay Communications as Media Partner For Chicago Private Credit Industry Event

October 31, 2017

Boston – SuperReturn, the world’s leading private equity and venture capital conference series, has named financial services public relations and integrated marketing firm BackBay Communications as its media partner for the annual SuperReturn Private Credit conference being held at the Four Seasons Hotel in Chicago, November 1-2, 2017. BackBay also served as the media partner for SuperReturn’s US East and Infrastructure London conferences held earlier this year.

SuperReturn Private Credit will bring together over 80 global industry thought leaders from across the private credit spectrum and both the LP and GP marketplace. Senior executives from fund managers and institutional investors alike will discuss timely industry issues, including how changing regulations are impacting the asset class, different types of private credit products, how credit managers can differentiate themselves, and how private credit can fit into portfolios. Closing out the event will be a revamped LP boardroom session which takes a deep dive into issues that matter most for public pensions, sovereign wealth funds, endowments and family offices.

BackBay’s engagement terms include elevating awareness of the conference and its speakers among key private credit professionals and private credit and private equity-focused media, managing traditional and digital communications prior to the event, and providing on-site public relations and social media support.

“Within our financial services focus, private equity and private credit are core areas of expertise for BackBay,” said Bill Haynes, President and CEO of BackBay Communications. “We are pleased to partner with SuperReturn to promote this event that is timely and critical as the private credit industry continues to rapidly grow.”

“At SuperReturn, we are excited about the growth potential of private credit and its increasing importance as an investment strategy for LPs and GPs alike. This has been borne out by the year-on-year success of SuperReturn Private Credit in Chicago. We will be supporting the industry even more in 2018 by launching SuperReturn Private Credit Europe in London in April 2018.” said Dr. Dorothy Kelso, Head of SuperReturn globally. “SuperReturn is delighted to work with BackBay as a strategic media partner for this year’s SuperReturn Private Credit conference in Chicago. BackBay’s targeted industry expertise will help us secure coverage for our event participants and speakers in an industry that is rapidly expanding.”

About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity and venture capital firms, asset managers, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About SuperReturn Private Credit
SuperReturn Private Credit is the premier private equity and private debt conference and part of the SuperReturn series of leading private equity events which take place across the world.

The two-day conference will bring together the industry’s top professionals from across the globe, including over 200 private credit professionals and 50 LPs, to network and discuss current trends and opportunities within the private credit sphere. The event, featuring presentations from over 80 thought leaders from leading companies, will cover topics such as private credit products, portfolio construction and benchmarking, the changing and competitive private credit landscape, strategies for managers, and how to leverage various private debt vehicles.

For more information on SuperReturn Private Credit, please visit

Bill Haynes
President & CEO
BackBay Communications