SuperReturn Selects BackBay Communications as Media Partner for Upcoming SuperReturn Infrastructure London Event

September 26, 2017

Boston and London – SuperReturn, the world’s leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual SuperReturn Infrastucture conference being held in London at the Montcalm Marble Arch September 26-28, 2017. BackBay was also the media partner for SuperReturn’s US East Conference earlier this year in June.

The conference will bring together leading industry executives from all parts of the globe for three days of cutting-edge education and premier networking. Over 80 industry thought leaders will be present to discuss the latest trends in infrastructure investing, including the implications of geopolitical events and disruption for the asset class, the opportunities for private capital investors, among many others. This year’s event kicks off with a one-day energy and renewables summit which will examine the critical issues and opportunities specific to the energy infrastructure sector.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, as well as creating and managing traditional and digital communications prior to the event.

“With private equity being a key focus of the firm and our clients, we recognise the importance of continuing education and knowledge sharing amongst professionals as being key to long-term industry success,” said Bill Haynes, President and CEO of BackBay. “SuperReturn Infrastructure has continuously provided private equity professionals the insight and network needed to overcome new challenges and thrive. We look forward to promoting and participating in what is sure to be another enlightening event.”

“SuperReturn is pleased to be working with BackBay Communications again as a media partner for our upcoming SuperReturn Infrastructure event in London,” said Elizabeth Dixon, Digital Content Strategist for the SuperReturn series. “BackBay’s long and recognised tenure providing successful communications programs for the financial services industry, coupled with their global presence and special private equity expertise, will provide valuable coverage for our event, its speakers and other contributors.”

About BackBay Communications
BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About SuperReturn Infrastructure

SuperReturn Infrastructure is the premier private equity and venture capital conference, and part of the SuperReturn series of leading private equity events which take place across the world.

This three-day conference will bring together the industry’s leading professionals from around the world, including over 60 infrastructure investors, to network and discuss current trends and opportunities within the private equity infrastructure sector. The event, which features presentations from over 80 thought leaders from leading companies, will cover topics such as geopolitical strategy and risks, climate change, investment hotspots, new technology, strategies for GPs and LPs, ESG investing, industry regulation and cyber security. To view the full schedule of speakers and events, and to register to attend, please visit: