SuperReturn Selects BackBay Communications as Media Partner
For Upcoming SuperReturn International Event

February 20, 2018

Berlin - SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a leading financial services, public relations, and integrated marketing firm, as its media partner for its annual SuperReturn International conference being held in Berlin at the InterContinental Hotel, February 26-March 1, 2018. BackBay was also the media partner for the SuperReturn US West Conference in San Francisco earlier this year.

SuperReturn International will bring together over 2,300 attendees from around the world for four days of cutting-edge education and discussion on the latest trends in private equity and venture capital, as well as provide ample opportunities for premier networking. The event offers a variety of content tracks from mid-market investing to secondaries, that will enable all attendees to learn the issues and topics currently shaping the industry. New to this year’s event, attendees can attend a Disruption & Innovation Summit, which will examine disruptive technological changes and their impact on the industry.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, as well as creating and managing traditional and social media communications prior to and during the event.

“As private equity is a core focus of our work at BackBay, we recognize the need for continuing education and knowledge sharing among professionals for long-term industry success,” said Bill Haynes, President and CEO of BackBay Communications. “SuperReturn International provides private equity professionals the insights and networking opportunities needed to excel. We look forward to promoting and participating in what is sure to be an informative and impactful event.”

“SuperReturn International in Berlin is the largest and most prestigious event of its kind in the world, and the meeting place for the private equity and venture capital industry globally,” said Dr. Dorothy Kelso, Head of SuperReturn. “SuperReturn is delighted to once again have BackBay Communications as our media partner for this marquee event.”

About BackBay Communications
BackBay Communications is a public relations and integrated marketing firm focused on the financial services sector including asset managers, private equity and venture capital firms, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About SuperReturn International

SuperReturn International is the world’s largest private equity and venture capital conference, and part of the SuperReturn series of leading private equity events which take place across the world.

This four-day conference will bring together the industry’s leading professionals from around the world, including more than 550 Limited Partners (LPs), to network and discuss current trends and opportunities within private equity and venture capital. The event, which features presentations from more than 400 thought leaders from leading companies, will cover topics such as diversity and gender, digitalization, the global economy, globalization, impact investing, emerging markets, real assets, co-investments, geographical opportunities and secondaries.

To view the full schedule of speakers and events, and to register to attend, please visit:

Media Contact

Stephen Fishleigh
BackBay Communications
011 44 7904 114002

Caroline Collins
BackBay Communications
+1 617 963-0065