The Economist Events Selects BackBay Communications as PR Agency for Investing for Impact Conference in New York

February 7, 2019

New York –  To help raise awareness of its third annual Impact Investing conference, the Economist Events has hired BackBay Communications, a public relations and integrated marketing firm specializing in financial communications, as its PR agency for the event.

“Investing for Impact: Leading for the Long Haul?” will be held at 10 on the Park at Time Warner Center in New York City on 12 February 2019 and will focus on the rise of impact investing to the top of the leadership agenda.

The conference will bring together more than 200 of the world’s leading financiers, institutional investors, policymakers, academics, and philanthropists to discuss and debate the opportunities, strategies, and obstacles found in the global adoption of impact investing.

The conference, which will be moderated by editors of The Economist and other experts, will cover a wide range of topics. Among them: How to make a big impact while generating big profits; how companies can better manage their natural, human, and social capital; the pros and cons of widespread divestment; and how technology will affect impact investing.

Terms of the Economist Events’ partnership with BackBay Communications include raising awareness of the event and its speakers among key target media in the impact investing, socially responsible investing (SRI), and environmental, social and governance (ESG) investment communities through pre-event digital communications, including a Q&A speaker blog available at www.economistimpactinvesting.com, and social media and media relations support at the event. BackBay also provides PR support for The Economist Group’s Finance Disrupted events, which take place in New York and London.

“The Economist Events’ conference has quickly developed into the nation’s premier event to discuss the latest approaches to impact investing, which has become an increasingly important part of the investing world,” said Bill Haynes, President and CEO of BackBay Communications. “The Economist Events has assembled an impressive list of speakers and influencers who are working to make a positive impact through their investment decisions.”

“The Economist Events is pleased to be working with BackBay Communications again as our PR partner for our third-annual impact investing conference in New York,” said Leila Berkeley, EVP and Managing Director at the Economist Events. “BackBay’s deep financial services PR experience, including working with clients that have an impact investing focus, and strong media relationships, has proven to be valuable to raising awareness of our annual Investing for Impact conference and the issues and industry leaders who will be speaking.”

About BackBay Communications
BackBay Communications is a public relations and integrated marketing firm focused on the financial services sector including private equity, asset management, and fintech. BackBay’s services include public relations, branding, website development, strategic marketing plans and materials, advertising, and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.

About The Economist 
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary.

The Economist Events brings the publication to life. As the leader of debate in the pursuit of progress, the Economist Events tackles leading issues with an insightful, forward-looking and distinctly global perspective. It provides the necessary tools for business leaders, senior executives and policy makers to make informed decisions and to stay ahead of the game in a rapidly changing world. www.economist.com

For more information about the Investing for Impact conference, please visit http://www.economist.com/events-conferences/americas/impact-investing.

Contact
Emily Stoermer
BackBay Communications
617-391-0801
Emily.Stoermer@BackBayCommunications.com