The Economist Events Selects BackBay Communications as PR Agency for Investing for Impact Conference in New York
NEW YORK – The Economist Events has selected financial services public relations and integrated marketing firm BackBay Communications as its PR agency for its second annual impact investing conference, to be held at Convene on West 46th in New York City on February 15, 2018.
The one-day event, “Investing for Impact: Risk, return and the future of the world,” will cover the ways in which the world is at a crossroads, and how the growing uncertainty is creating an increase in interest from investors. The conference will bring together more than 200 of the world’s leading financiers, institutional investors, policymakers, academics, and philanthropists, to discuss and debate the opportunities, strategies, and obstacles found in the global adoption of impact investing. The conference will cover a wide range of topics including financial returns in impact investing, impact venture capital, and gender-lens investing, among many others.
Terms of the engagement include raising awareness of the event and its speakers among key target media in the impact investing, socially responsible investing (SRI) and environmental, social and governance (ESG) investment communities, through pre-event digital communications, including a Q&A speaker blog available at www.economistimpactinvesting.com, and social media and media relations support at the event. BackBay also supports The Economist Group’s Finance Disrupted events, which take place in New York and London.
“There is a growing demand for impact investing among retail and institutional investors, and there are an increasing array of creative approaches to developing strategies that achieve strong societal benefits and investment returns,” said Bill Haynes, President and CEO of BackBay Communications. “The Economist Group has assembled global leaders to discuss the latest approaches to impact investing. The event will offer essential insights needed to help advance impact investing towards mass adoption.”
“The Economist Events is proud to be working with BackBay Communications again as our PR partner for our second-annual impact investing conference in New York,” said Leila Berkeley, SVP, Head of Economist Events. “BackBay’s deep expertise and strong financial services sector, coupled with this partnership, offers invaluable support for the Investing for Impact conference and the industry leaders who will be speaking.”
About BackBay Communications
BackBay Communications is a public relations and integrated marketing firm focused on the financial services sector including private equity, asset management and fintech. BackBay’s services include public relations, branding, website development, strategic marketing plans and materials, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.
About The Economist
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary.
The Economist Events brings the publication to life. As the leader of debate in the pursuit of progress, Economist Events tackles leading issues with an insightful, forward-looking and distinctly global perspective. It provides the necessary tools for business leaders, senior executives and policy makers to make informed decisions and to stay ahead of the game in a rapidly changing world. www.economist.com
Or more information about the Impact Investing conference, please visit http://www.economist.com/events-conferences/americas/impact-investing.
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