2014 Private Equity Branding Study

January 2014

In collaboration with the capital markets financial data software company, Pitchbook, our joint survey in 2014 revealed 98% of respondents agreed that a strong brand was important, but they often neglected brand building activities such as social media – with only 12% of private equity firms reported to be active on social media.

To better understand the key audiences, activities and firm characteristics that 250+ private equity professionals believe to be most effective in building a strong brand, please click on the link below.

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