Brand Building More Important Than Ever for Private Equity Firms

December 2017

In fall of 2017, our joint survey with capital markets financial data software company Pitchbook revealed that 70% of private equity firms believe that a strong brand is very important. This was seen to be of increasing importance in the last two years due to increased activity and competition in the space, where a strong brand is seen to be critical in fundraising, sourcing deals and recruiting.

To learn more about brand building in private equity, including the attributes that contribute to a strong brand, the business benefits and challenges, as well as best practices, please click on the link below.