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Hayley Reissfelder, Account Executive

Hayley Reissfelder is an Account Executive in BackBay’s Boston office. Hayley focuses on the planning and execution of integrated marketing and PR campaigns, including brand research and development, content creation, email marketing, media relations and social media management.

Her client experience includes The Institute’s CPCU Society, Fiduciary Trust Company, Eagle Investment Systems, and others in the asset management, private equity, and fintech industries. Prior to joining BackBay, Hayley assisted in the management and development of brand and communication strategies for UConn’s School of Business and New York Life Insurance Agency. She also has experience working in editorial, contributing to publications like The Improper Bostonian, The Odyssey Online, and MOGUL.

Hayley received a BS in Marketing and Communications with a concentration in Digital Marketing and Analytics from The University of Connecticut.