Fintech PR and Content Marketing | BackBay Communications

We leverage our knowledge and relationships to help clients share their news and perspectives.

Fintech

BackBay partners with fintech clients – from disruptive startups to large global public corporations – to create and execute communications programs designed to help them accelerate growth, capitalize on new market opportunities and build credibility.

We develop integrated public relations and content marketing programs to help clients achieve the following objectives:

Accelerate Growth

Boost brand visibility, credibility to help raise new capital
Drive new business through targeted PR and content
Rise awareness among potential employees to attract top talent

Enter New Markets

Educate marketplace about new products
Build brand in new geographies
Raise awareness of firm growth

Build Credibility

Establish company as industry innovators
Position company and executives as thought leaders
Gain recognition for achievements

Our Services

representative fintech clients

Bluefin provides a payment security platform that helps to support payment gateways, processors and ISV’s and is a key component to a holistic approach to data security.

Eagle Investment Systems, a subsidiary of BNY Mellon, deploys trusted solutions and services to financial institutions worldwide through its award-winning portfolio management suite.

dLocal is a 360 payment technology platform that handles mass online payments for global e-commerce retailers, SaaS companies, online travel providers and marketplaces.

Facteus is a provider of payments-based business intelligence (BI) solutions for processors, investment companies, financial institutions, and retail corporations.

The innogy Innovation Hub partners with start-ups, investors, and utilities to redefine the energy market of the future through funding, mentoring, and collaborative partnerships.

ISITC is a non-profit financial services organization comprised of investment managers, brokers/dealers, vendors/utilities and custodians that solves transactional inefficiencies.

MyVest builds enterprise wealth management technology for the digital age by providing client-centric advice and empowering firms to deliver personalized portfolios at scale.

Temenos transforms banks and other financial institutions and helps them stay ahead of the changing marketplace through its core banking solutions.

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“BackBay has been an integral partner in helping to develop and execute PR and marketing programs at BNY Mellon Eagle Investment Systems. From brand development to implementation of strategic, integrated marketing plans.”MAL CULLENCEO, BNY Mellon Eagle Investment Systems
“I’m proud of the traction we’ve been able to achieve through our thought leadership programme, and leveraging social and digital media in particular to amplify that with both existing and new audiences”ANNEMIE RESSCOO, innogy Innovation Hub

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