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Senior Account Executive – Financial Services – BackBay Communications – Boston

September 22, 2021

BackBay Communications, an integrated public relations, content development, and digital marketing agency focused on the financial services sector, is seeking a Senior Account Executive, based in our Boston office. We are looking for a professional with 2-4 years of agency or corporate communications experience working with financial services companies.

Capabilities/Responsibilities

  • A Senior Account Executive will have the following capabilities and responsibilities
    • Media relations
      • An understanding of clients’ business, and on an ongoing basis proactively identifying opportunities for clients to comment on relevant breaking news stories
      • Identifying specific media to pitch (theme, industry, geographic) based on clients’ news
      • Writing news releases
      • Successfully pitching the media by email and phone on clients’ news and perspectives
      • Developing relationships with journalists
      • Tracking media coverage and writing coverage reports
    • Social Media/Marketing
      • Understanding and utilizing the range of public relations and marketing solutions BackBay provides, and counseling clients on how to best leverage them to achieve their business objectives
      • Managing clients’ social media accounts, including social media strategy, drafting LinkedIn and Twitter posts
    • Client relations
      • Being viewed by clients and peers as a trusted and reliable team member
      • Drafting call agendas
      • Researching strategic opportunities for clients on such topics as social media, conferences, awards, webinars, and drafting recommendation memos
      • Communicating with clients on ongoing projects
      • Participating in client calls

Benefits

  • Health and dental insurance
  • 401(k) plan with company match
  • Three weeks of vacation, holidays, birthdays off
  • Volunteer days
  • Summer Fridays every other week
  • Collaborative environment
  • Growing agency with opportunities for advancement

 About BackBay Communications

BackBay Communications is a 16-year-old strategic integrated communications firm focused on the financial services sectors, including private equity, investment management, financial technology, and ESG/Impact investing. BackBay is highly regarded for its thought leadership initiatives and relationships with the business media. With offices in Boston and London, BackBay serves companies across the United States and Europe, and elsewhere through strategic partnerships. BackBay offers a competitive salary, full benefits package, great work environment and opportunity for advancement. Please send cover letter and resume to jobs@backbaycommunications.com with the subject line: Senior Account Executive Job – Boston.

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
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