Insights + News

Vice President, Financial Services PR – BackBay Communications – Boston

November 3, 2021

BackBay Communications, an integrated public relations, content development, and digital marketing agency focused on the financial services sector, is seeking a Vice President, Financial Services PR, based in our Boston office.

We are looking for a communications professional with eight or more years of financial services communications and management experience, and with a deep understanding of general financial services topics, as well as specific knowledge of either private equity, asset management, fintech, or ESG/Impact investing.


  • Support and work closely with group head
  • Develop and implement integrated communications programs for multiple clients
  • Help lead and manage account teams
  • Develop and successfully implement 12-month integrated communications plans for clients
  • Provide strategic client counsel
  • Ensure ongoing client satisfaction and maintain long-term client relationships
  • Oversee the development of public relations and marketing materials
  • Develop and nurture relationships with media and other influencers
  • Regularly write media pitches and achieve print, online and broadcast media coverage
  • Write thought leadership articles on behalf of client executives
  • Help client teams with story development
  • Support new business initiatives


  • Proactive, smart, professional, knowledgeable about business and economic news
  • Knowledgeable about financial services trends and issues
  • Experience developing and managing integrated PR, content development, and digital marketing plans including media relations, social media, research, proprietary events, and video
  • Bachelor’s or Master’s degree
  • Minimum 8 years’ public relations/communications agency and/or corporate PR experience, with a financial services focus
  • Demonstrated writing, editing/proofreading and verbal/presentation skills
  • Ability to develop and manage effective integrated communications programs
  • Project management skills, and highly organized with ability to juggle multiple projects, meet tight deadlines, be proactive, own initiatives and execute to completion


  • Health and dental insurance
  • 401(k) plan with company match
  • Four weeks of vacation, holidays, birthdays off
  • Volunteer days
  • Summer Fridays every other week
  • Collaborative environment
  • Growing agency with opportunities for advancement

 About BackBay Communications

BackBay Communications is a 16-year-old strategic integrated communications firm focused on the financial services sectors, including private equity, investment management, financial technology, and ESG/Impact investing. BackBay is highly regarded for its thought leadership initiatives and relationships with the business media. With offices in Boston and London, BackBay serves companies across the United States and Europe, and elsewhere through strategic partnerships. BackBay offers a competitive salary, full benefits package, great work environment and opportunity for advancement. Please send cover letter and resume to with the subject line: Vice President, Financial Services PR – Boston.

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
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