Boston – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced it is once again a sponsor of the annual HBS Venture Capital & Private Equity Conference, a student club conference at Harvard Business School.
In its 26th year, the one-day event will take place on Saturday, February 8, on the campus of Harvard Business School in Boston. Conference panels will feature a wide variety of leading alternative investment professionals, including general partners, limited partners, intermediaries, and industry consultants, among others. Panel topics will include state of private equity, technology, first time funds, healthcare, investing in China, and many others.
“We are pleased to be sponsoring the HBS Venture Capital & Private Equity Conference again this year,” said Bill Haynes, Founder and Chief Executive Officer of BackBay Communications. “This event, which brings top industry professionals together to discuss timely trends and issues, aligns well with BackBay’s deep experience providing public relations and content marketing services to private equity and venture capital firms.”
In addition to the HBS Venture Capital & Private Equity Conference, BackBay has served as the PR/Marketing partner for several private equity and venture capital industry associations, universities and data providers including ACG Global, London Business School Private Equity Conference, Northeastern University Alternatives Conference, SuperReturn, Yale Private Equity Conference and Wharton Private Equity Conference. A leader in providing public relations, content marketing and branding services to private equity firms, BackBay has represented more than 75 private equity and venture capital firms in a variety of capacities from ongoing outsourced retainer relationships to projects such as announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives. For more information on BackBay’s private equity and venture capital experience, please visit: www.backbaycommunications.com.
About BackBay Communications
BackBay Communications is an integrated public relations, content marketing and branding firm focused on the financial services sector including asset managers, private equity and venture capital firms, financial technology companies and impact investment firms. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, videos, podcasts, digital marketing and social media. BackBay is highly regarded for its thought leadership initiatives and relationships with the media. For more information, please visit www.BackBayCommunications.com.