We help clients identify and communicate their unique stories.
Private Equity

BackBay helps private equity and venture capital firms and family offices with initiatives that are critical to their success, supporting fundraising, deal sourcing, hiring and portfolio company growth. In fact, over the last 15 years, we have worked with more than 80 private equity and venture capital firms.

We develop integrated public relations and content marketing programs to help firms achieve the following objectives:

 

Fundraising
  • Develop differentiated brand messaging
  • Keep limited partners apprised of successful investment record
  • Support and protect the firm’s brand
Dealsourcing
  • Raise awareness among entrepreneurs
  • Boost deal flow from investment bankers
  • Highlight the firm’s unique focus and approach
Portfolio Value Creation
  • Promote portfolio company success
  • Announce portfolio add-on investments and other news
  • Assist with crisis communications

Our Services

 
 

representative private equity clients
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  • “The role of public relations and content marketing, especially when assisted by BackBay Communications, is highly valuable... we know we must leverage the necessary expertise to maintain the brand that we have worked so hard to build.”ALICIA COONEYCFA, Partner, Boston, Monument Group
  • “BackBay is a great partner for TA Associates. They share TA’s commitment to focused, strategic, high-quality work and outstanding results.”MARCIA O’CARROLLVice President, Marketing and Communications, TA Associates
  • “Shore Capital has partnered with BackBay Communications for all of its public relations programs. We have partnered with one of the best in the business to help us scale efficiently.”JUSTIN ISHBIAManaging Partner, Shore Capital Partners
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Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
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