Elizabeth Herlihy, Vice President

Beth creates and executes strategic communications and content marketing programs as part of BackBay’s private equity team, bringing more than 20 years of public relations, corporate communications, and marketing experience in the asset management, private equity, and real estate sectors.

Before joining BackBay, Beth was Director of Communications for Mass PRIM, the entity that manages and invests the assets of the Massachusetts public pension fund. She was also Head of Marketing Communications for 12 years at AEW Capital Management, a global real estate investment firm. While in graduate school, Beth worked as a marketing communications consultant, and her clients included Advent International, Calmwater Capital, Griffith Properties, Prologis, and Redgate. Beth received a B.A. in Political Science from the University of Vermont and an M.F.A. in Creative Writing from Emerson College. She also serves as a board member for the Writers’ Room of Boston.

Beth considers herself a Bostonian after living in the city for over 20 years but still has a soft spot for New Jersey, where she grew up. She likes to spend her free time with friends and family near the ocean or in the mountains and reading and writing fiction.

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
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