Liz Hardy develops and implements strategic marketing, communications and branding programs as part of BackBay’s Asset Management and Impact Investing team, bringing 13 years of experience in corporate communications, digital marketing and public relations in the investment management and non-profit sectors.
Her client experience includes Adams Funds, Big Path Capital, BNY Mellon Eagle Investment Systems, Cresset Asset Management, Harbor Funds, LeapFrog Investments, Murray Devine Valuation Advisors, The Palladium Group and The Stephens Group. Prior to joining BackBay, Liz was the Director of Marketing for MENTOR: The National Mentoring Partnership, a nonprofit focused on advancing youth mentoring, and has also worked at Athena Capital Advisors, HarbourVest Partners and 2100 Capital Group.
Liz received a B.A. in Communications from the University of Massachusetts Amherst. Though born in Korea, she is a lifelong Massachusetts resident who enjoys traveling, baking and keeping up with the latest fashion trends.