Maggie McCuen, Vice President

As Vice President, Maggie helps lead BackBay Communications’ Asset Management and Impact Investing verticals, collaborating with clients to establish and execute beneficial long-term strategic communication plans that enhance brand value and profitability. Maggie’s clients include Adams Funds, Big Path Capital, Boston Partners, Eaton Vance WaterOak Advisors, Fiduciary Trust Company, IMPACT Community Capital, Northeast Investors Trust, and North Sky Capital, among others.

Prior to joining BackBay, Maggie was Director of Corporate Communications at Natixis Investment Managers, representing various institutional and retail business units, ESG-related campaigns, as well as the firm’s U.S.-based affiliated investment managers. Before Natixis, she worked at Prosek Partners, a public relations and integrated marketing agency based in New York City.

Maggie graduated from Fairfield University with Bachelor of Arts degrees in Communication and Psychology. She is actively involved with animal rescue initiatives through Last Hope K9 and loves spending time with her now-adopted 18th foster dog named Austin — a loving, drooly 90lb Mastiff mix. While living between Newport and Boston, Maggie can be found reading mystery/thrillers at the beach, cooking recipes from her favorite chef, “Half Baked Harvest,” and cheering (too) enthusiastically for the Boston Bruins.

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